Influence of Social Media Marketing in relationship building for Food Products

The primary goal of the researcher was to learn more about the impact of social media as a marketing platform for food products and food-related items. The objectives of the study were to examine the effects of social media marketing activities on brand awareness, image, and loyalty, to examine the efficiency of social media as a food-related product marketing platform, to draw conclusions from the findings of the study to help firms enhance their social media marketing strategies. The researchers used a sample size of 162 under graduate students from DAVV University Indore, M.P., during the academic year 2021-2022 to achieve this goal. The primary data collection tool for the study was a standardized questionnaire adapted from two research papers. The acquired data was examined and statistical tools were applied in order to reach the results. The findings demonstrated that customers prefer traditional marketing or advertising tactics over the social media marketing in case of food products. We may fairly infer that social media has no substantial impact on online food product promotion. According to the survey, businesses should be more active and engaging with their customers, be more imaginative and informative while selling their products while remaining non-repetitive, and listen to customer feedback.