نبذة مختصرة : The research aimed to find out whether investors can improve performance by considering ESG score and stock popularity. The analysis was based on 2324 stocks in the Russell 3000. Fama & French three-factor-models and ANOVA tests were used to analyze ESG and popularity portfolios. The results show, among other findings, that there is no return out- or underperformance with ESG stocks. However, positive ESG and less popular stocks show decreased downside risk. It can be concluded that investing in less popular and ESG stocks has a positive effect on the risk profile of investors when taking positive ESG and less popular stocks into consideration.
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