نبذة مختصرة : This study examines the integration of game mechanics and immersive technologies in theme park attractions, specifically Spider-Man W.E.B. Adventure, Millennium Falcon Smugglers Run, and Mario Kart Ride. The objective is to understand how these elements transform the visitor experience from passive to active participation. The methodology involved a comparative analysis of the attractions, focusing on interactivity, technology, user experience, and narrative coherence. Results indicate that advanced technologies such as motion recognition and augmented reality significantly enhance visitor engagement. Additionally, features that allow varied experiences in repeated visits increase visitor satisfaction and loyalty. The study highlights the importance of narrative integration and personalized experiences, suggesting that these elements set new standards in the theme park industry. ; Este estudio examina la integración de mecánicas de juego y tecnologías inmersivas en atracciones de parques temáticos, específicamente Spider-Man W.E.B. Adventure, Millennium Falcon Smugglers Run y Mario Kart Ride. El objetivo es comprender cómo estos elementos transforman la experiencia del visitante de pasiva a activa. La metodología incluye un análisis comparativo de las atracciones, enfocándose en la interactividad, tecnología, experiencia del usuario y coherencia narrativa. Los resultados indican que tecnologías avanzadas como el reconocimiento de movimiento y la realidad aumentada mejoran significativamente el compromiso del visitante. Además, las características que permiten experiencias variadas en visitas repetidas aumentan la satisfacción y lealtad del visitante. El estudio destaca la importancia de la integración narrativa y las experiencias personalizadas, sugiriendo que estos elementos establecen nuevos estándares en la industria de los parques temáticos. ; Cette étude examine l'intégration des mécaniques de jeu et des technologies immersives dans les attractions des parcs à thème, en particulier Spider-Man W.E.B. ...
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