PARADOX OF POPULAR CULTURE. 'Popular culture is a contradiction in terms. If it is popular, it is not culture.' – Vivienne Westwood

The claim made by Vivienne Westwood "Popular culture is a contradiction in terms.” The statement "If it is popular, it is not culture" calls for a revaluation of the relation between cultural relevance and popularity. Her assertion provokes thoughtful consideration of the idea of culture, the dynamics of popularity, and the relationship between the two. Westwood seems to be implying that real culture can only exist outside of the popular domain. A more nuanced view, on the other hand, reveals the challenges of both making and consuming cultural expressions. Westwood's claim makes us to question if the authenticity of culture is always diminished because of their popularity.