Product Development of Branded, Packaged Household Goods in Britain, 1870-1914: Colman's, Reckitt's, and Lever Brothers

The three companies whose history forms the subject of this article became leaders in a sector of the British economy—consumer goods—generally regarded as one of the most successful in the late nineteenth and early twentieth centuries. Product innovation and development, achieved internally or through acquisition, enabled these firms to become market leaders. We therefore analyze the processes of product development within the three firms, using a systematic framework that allows us to offer generalizations about the process of product innovation and development in the consumer goods sector in Britain. We conclude that gradual modification, rather than revolutionary innovation, was characteristic of product development in the household goods trade, and that technology was less important for success than marketing skill.