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Beyond the walled garden: What happens when sexual health entertainment education migrates to social media?

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • الموضوع:
      2017
    • Collection:
      Queensland University of Technology: QUT ePrints
    • نبذة مختصرة :
      This paper reports on a research project that investigated the best way to use crude entertainment media to reach young people with sexual health information. The first phase of the project embedded stand-up comedy with sexual health and relationship information in a mobile app designed to be used by youth workers with 15-20-year-old guys in controlled, institutional settings. But the target audience for this material felt that they would share and discuss this material more readily with their peers if it were organically embedded in the social media ecologies through which they already live their everyday lives, and in which they feel much more at home. The second phase of the project released the comedy material into the wild on Facebook and YouTube, working with young men in a group set up on Facebook to attune the curation and publishing strategies to the ‘platform vernaculars’ and everyday cultural conventions of young people’s social media use. This paper reflects on the challenges, risks and opportunities of this shift from a teaching or media production model to a curation-based, ‘spreadability’ model of sexual health education, grounded in the everyday routines and practices of young people. It argues that, despite the discomfort that comes with this release of control, there are significant benefits to this model for sexual health and education organisations.
    • File Description:
      application/pdf
    • Relation:
      https://eprints.qut.edu.au/122081/1/BurgessOsmanMcKee_AtHomeWithDigitalMedia.pdf; Burgess, Jean, Osman, Kim, & McKee, Alan (2017) Beyond the walled garden: What happens when sexual health entertainment education migrates to social media? In At Home with Digital Media, 2017-11-02 - 2017-11-03. (Unpublished); https://eprints.qut.edu.au/122081/; Creative Industries Faculty; School of Communication; Law and Justice Research Centre
    • Rights:
      free_to_read ; http://creativecommons.org/licenses/by/4.0/ ; 2017 The Author(s) ; This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au
    • الرقم المعرف:
      edsbas.B1D93011