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Fundamentos clave de la estrategia para la toma de decisiones en los negocios internacionales ; Key fundamentals of strategy for decision-making in international business

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • بيانات النشر:
      Universidad Ean
    • الموضوع:
      2022
    • نبذة مختصرة :
      El presente artículo de investigación tiene como objetivo identificar los fundamentos conceptuales de la estrategia en los negocios internacionales y su articulación con las fuentes de ventaja competitiva del modelo de cadena de valor, factores claves para considerar un proceso de internacionalización en las empresas. Esta investigación se basó en un estudio de caso de la firma Café Galavis, en Cúcuta, Colombia, enfocado en medir y registrar el comportamiento de las partes de interés del objeto de estudio y analizar el fenómeno en su contexto real. La investigación fue de carácter descriptivo, buscando lograr una aproximación de los fundamentos conceptuales de la estrategia en los negocios internacionales. La muestra fue seleccionada por conveniencia (gerente general, empleados, proveedores y clientes). Los resultados obtenidos permitieron identificar los determinantes de la internacionalización o transferibles de la firma a través del modelo de cadena de valor de Porter y el modelo piramidal de los conceptos claves de la estrategia en los negocios internacionales propuesto por Verbeke (las ventajas específicas de la localización del país «LAs», Las ventajas específicas de la firma y las FSAs transferibles internacionalmente «o sin localización»). ; The objective of this research article is to identify the conceptual foundations of strategy in international business and its articulation with the sources of competitive advantage of the value chain model, key factors to consider an internationalization process in companies. This research was based on a case study of the firm Café Galavis, in Cúcuta, Colombia, focused on measuring and recording the behavior of the parties of interest of the object of study and analyzing the phenomenon in its real context. The research was descriptive in nature, seeking to achieve an approximation of the conceptual foundations of strategy in international business. The sample was selected by convenience (general manager, employees, suppliers and customers). The results obtained made ...
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    • Relation:
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    • الرقم المعرف:
      10.21158/01208160.n93.2022.3653
    • Rights:
      Derechos de autor 2023 Juan Ernesto Pérez Pérez ; https://creativecommons.org/licenses/by-nc-nd/4.0
    • الرقم المعرف:
      edsbas.A4710601