Substance or Noise? ; On the Retest Stability of Responses to Direct and Indirect Questions

Indirect questioning techniques aim to provide more valid prevalence estimates for sensitive attributes than conventional direct questions. Despite being an important prerequisite for high estimation validity, indirect questioning techniques’ retest stability has rarely been addressed. For temporally stable attributes, high stability of both prevalence estimates and individual responses is expected; however, insufficient understanding of the instructions and random response behavior may compromise retest stability. The present study is the first to assess the retest stability of the Extended Crosswise Model (ECWM), a recent indirect questioning technique, and to compare it to the retest stability of a conventional direct question (DQ). With a retest interval of approximately 10 days, we asked N = 2,317 mothers twice whether they had smoked during a previous pregnancy. In both ECWM and DQ conditions, prevalence estimates were virtually identical over time, and most respondents answered consistently (ECWM: 89%, DQ: 95%). In the ECWM condition, inconsistent response behavior was slightly more prevalent and negatively associated with respondents’ education. However, as these effects were small, the retest stability of both ECWM and DQ in surveys on sensitive attributes was evaluated as high.