Guía para la implementación de una estrategia de blended marketing basada en marketing de contenidos para una boutique de ropa de hombres caso: Pical

Nowadays, thanks to the rise of use of digital tools and social media, brands and agencies have been forced to adapt to this new model to keep contact with the target group. There are many more media than just 15 years before, and consumption of each media has changed dramatically in almost every target. Who would have thought 15 years ago that we would found out about an important new in real time via the internet instead of reading it in newspaper or on a newscast? Who would think that we would see all the music videos of our favorite artists in one website, the times we want, instead of watching them on MTV? Who would have thought that we could talk in real time and free with a childhood friend who lives on the other side of the world, instead of spending large amounts of money on international calls or wait weeks until he receives our postcard? Thus we can say that digital tools have occupied progressively consumption of traditional media such as newspaper or radio. This doesn’t mean that consumers are not consuming these media but now they have a greater number of possibilities and channels when looking for information. It is a fact that saturation on different media such as TV commercials or street elements (OOH), has made it harder to gain consumer attention as it has led to constant zapping and "mental block" in people. Brands will have to continue looking for ways to get closer to their consumer differently and not in an intrusive way. This is why the project seeks to demonstrate that brands must focus on differentiating campaigns, with a content marketing strategy. It is important to keep in constant contact with the target and it is important to know the benefits and characteristics of each media. ; Hoy en día, gracias al auge del uso de las herramientas digitales y medios sociales, las marcas y agencias se han visto en la obligación de adaptarse a este nuevo modelo para no perder contacto con el grupo objetivo. Existen actualmente muchos más medios de contacto que hace simplemente 15 años y el ...