A critical approach to Machine Learning forecast capabilities: creating a predictive biography in the age of the Internet of Behaviour (IoB) ; Un enfoque crítico para las capacidades de pronóstico del aprendizaje automático: crear una biografía predictiva en la era del Internet of Behaviour (IoB) ; Un enfocament crític per a les capacitats de pronòstic de l’aprenentatge automàtic: crear una biografia predictiva en l’era de la Internet of Behaviour (IoB)

Based on the notion of the Datacene, understood as the time when data directly affects the social, cultural, economic, political, and even affective structures of the present, in this article we propose how Big Data and Artificial Intelligence give rise to the Internet of Behaviour: a new technological paradigm that has incredible potential to forecast and induce human behaviour. Since ancient times, humans have wanted to predict and alter the future, but in the last ten years, this wish has begun to become a reality due to great advances in the field of social engineering, raising serious doubts regarding social control and the loss of freedom. In this context of analysis, we present two projects developed within the framework of Art, Science, Technology and Society. Data Biography shows the enormous number of digital traces that we generate daily and uses them to compose a person’s biography, composed of 365 printed books. Machine Biography, for its part, investigates how current artificial intelligence techniques can predict and induce future human behaviour, for which we have used various forecast and generative models trained with data from our own digital activity, in order to generate another set of books with our foreseeable activity for the year 2050. Both projects invite us to consider from a critical perspective the present and future of the social transformations produced by Big Data and AI. ; Basándonos en la noción de dataceno, entendido como la era en la que los datos afectan directamente a las estructuras sociales, culturales, económicas, políticas e incluso afectivas del presente, en este artículo proponemos cómo el big data y la inteligencia artificial dan lugar al Internet of Behaviors (IoB), un nuevo paradigma tecnológico con un potencial increíble para pronosticar y moldear la conducta humana. Desde la Antigüedad, los seres humanos siempre han querido predecir y alterar el futuro, pero en los últimos diez años este deseo ha empezado a hacerse realidad tras los grandes avances experimentados ...