نبذة مختصرة : The article deals with the topicality of the creative management notion employment within the effective usage of human resources potential. The aim of the article is to research problems of creative management development on the basis of creative education. An analysis of scientific sources is carried out. It is a core issue of creative management and creative education research. Moreover, the main interrelations of creative management and creative management-education are outlined. In this respect, the scope of unsolved matters are determined.
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