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Game On: Know Alcohol - Interim findings from the first nine schools

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • الموضوع:
      2014
    • Collection:
      Queensland University of Technology: QUT ePrints
    • نبذة مختصرة :
      A six module program designed to 1) show students the effects of alcohol, 2) impart knowledge of standard drinks and 3) provide students with strategies to moderate (or abstain) from alcohol drinking, is currently being tested in a cluster randomised control design in Queensland. This paper presents immediate evaluation results for the program that was designed using the eight National Social Marketing Centre (2009) benchmark criteria. Students have participated in baseline and/or immediate follow up evaluation in six intervention and three control schools to date. Early results suggest that Game On:Know Alcohol increases knowledge relating to alcohol and moderates attitudes towards binge drinking while maintaining behavioural intentions to drink alcohol excessively. Limitations of the current study and opportunities for future research are outlined.
    • File Description:
      application/pdf
    • Relation:
      https://eprints.qut.edu.au/82093/1/1423706904ANZMAC%202014%20Proceedings.compressed.pdf; http://www.anzmac.org/_resourceitems/1423706904ANZMAC%202014%20Proceedings.compressed.pdf; Rundle-Thiele, Sharyn, Dietrich, Timo, Schuster, Lisa, Connor, Jason, Drennan, Judy, Russell-Bennett, Rebekah, & Leo, Cheryl (2014) Game On: Know Alcohol - Interim findings from the first nine schools. In 2014 Australian and New Zealand Marketing Academy Conference, 2014-12-01 - 2014-12-03.; https://eprints.qut.edu.au/82093/; QUT Business School
    • Rights:
      free_to_read ; Consult author(s) regarding copyright matters ; This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au
    • الرقم المعرف:
      edsbas.953791F2