Changing assumption for the design process – New roles of the active end user

The aim of this article is to discuss how end user involvement in all stages of a product life cycle changes the assumptions of the design process. This article is based on a literature review and three case studies – Imsdal (Ringnes/Carlsberg), Jordan and Stokke. Several examples of how consumers or users are involved in various stages of the product life cycle are presented. The product development is affected both by end users’ activity and by previous knowledge of the product. The use of the product is changing the meaning, and even the disposal of the product is affecting how the product is perceived. The product becomes part of a cultural and historical context in which the end user is actively shaping.