Na začetku in koncu demokracije je (bila) beseda ; At the beginning and end of democracy is the word: on political and communication sciences

Aristotel je ob Politiki napisal Retoriko, da bi pomagal rešiti atensko demokracijo pred demagogijo. Podobno je dva tisoč let kasneje Harold Lasswell ob politični znanosti (politologiji), ki odgovarja na vprašanja, »kdo dobi kaj, kdaj in kako«, postavil komunikacijsko znanost (komunikologijo), ki odgovarja na vprašanja, »kdo pravi kaj, po katerem kanalu, komu in s kakšnim učinkom«, v ponovno obrambo demokracije pred demagogijo. Danes stojimo pred podobnim izzivom. Pluralizacija medijskega ustvarjanja in personalizacija medijske porabe ogrožata vzdržnost skupnosti, imenovane polis, politične skupnosti, v kateri in o kateri lahko komuniciramo, ker nam je skupna in si jo delimo (lat. communis → communicatio) ; Aristotle wrote Rhetoric next to Politics intending to help the Athenian democracy against demagogy. Similarly, 2,000 years later, Harold Lasswell alongside political science answering the questions “Who Gets What, When, and How”, instituted communication science to answer the questions “Who Says What, in What Channel, to Whom, with What Effect”, in another defence of democracy against demagogy. We face a similar challenge today. The pluralisation of media production and personalisation of media consumption are threatening the sustainability of the community named polis, the political community in and about which we can communicate because it is common to us and which we share (lat. communis →communicatio)