Neki antropološki aspekti globalizacije

Some Anthropological Aspects of Globalization - Awareness about the role of anthropological perspective places each anthropological research within the context of globalization, pointing at the need for making the difference between concepts of globalization as the description and as the political project. This differentiation represents a frame of the research of globalization phenomena in order to understand their influence on concrete people in a concrete situation. The importance of the role of concepts in ubiquitous transformation of human lives is also confirmed in the paper. This is the way the influence of one culture unfolds through the dominant concepts, the culture which symbolically and normatively imposes itself as 'global' in spite of the fact that it is 'local' not only (and/or not any more) in territorial sense, but in its materialistic approach to the values. Hence, horizontal communication (globally available via the internet) could serve to the communication of values up to the universal. This requires transcending of the particular interests, which prevent effective conceptualization of the global anthropological meaning. ; Svest o ulozi antropološke perspektive smešta svako antropološko istra`ivanje u kontekst globalnog stanja stvari ukazujuæi na potrebu za razlikovanjem koncepta globalizacije kao opisa stanja i kao politièkog projekta. Ovo razlikovanje predstavlja okvir ispitivanja fenomena globalizacije u kome treba da se uvidi njen uticaj na konkretne ljude u konkretnoj situaciji. U tekstu se takoðe utvrðuje znaèaj koncepata u posvudašnjoj transformaciji ljudskih `ivota. Tako se preko dominantnih koncepata odvija uticaj jedne kulture koja se simbolièki i normativno nameæe kao ‘globalna’ premda je ‘lokalna’ ne samo (i/ili ne više) teritorijalno, veæ po svom materijalistièkom pristupu vrednostima. Zato horizontalna komunikacija (globalno omoguæena pojavom interneta) mo`e da slu`i saopštavanju vrednosti kao uporišnih taèaka duha. Ona mo`e da doprinese, ne samo širenju kulturnih krugova, nego ...