Strategies for Сreating the Image of a Politician in an Arabic Polycode Text of the Series “٣ اختيار”

According to the classification of speech strategies by O.S. Issers, semantic, lexicogrammatical, and pragmatic indicators act as linguistic indicators of speech strategies. The article is devoted to the analysis of the most significant linguistic and extralinguistic aspects of speech strategies that are used to create the image of the President of Egypt Abdel Fattah Khalil El-Sisi in the movie series “٣ اختيار ” (The Choice 3). These strategies were considered as part of the analysis of the Arabic polycode text, which is presented as the integrity of verbal and non-verbal components. The material of the study was the communicative acts of the main characters and the video sequence of the analyzed series, in which the authors recreated the revolutionary era of Egypt in 2013. The novelty of the study is an attempt to characterize Arabic political discourse as an independent linguistic phenomenon. As a result of the study, the authors arrive at the conclusion that the creation of the image of a politician requires such semantic indicators of speech strategy as: submission, threat, discrediting; lexico-grammatical indicators: syntactic synonyms of various types, paremiae, dialectal forms. The effect of applying these communication strategies, which create the image of the Egyptian president, is enhanced by extralinguistic parameters and symbols studied within the theory of the polycode text. The analysis of the interaction of codes of various genres of the polycode text in the Arabic political discourse is of interest for further research.