نبذة مختصرة : The year 2022 brought unprecedented economic challenges, with inflation rates reminiscent of the 1980s and a surge in interest rates in response. This volatile landscape posed significant obstacles for companies like Philip Morris International, resulting in dwindling sales volumes and escalating production costs, ultimately reflected in a 0.6% decline in net income for the year. Amidst these dynamics, this thesis delves into the valuation of PMI, employing diverse valuation models that consider geopolitical tensions, market expansions, and evolving consumer preferences. The study utilized discounted cash flow and relative valuation models, subjecting potential scenarios to Monte Carlo and sensitivity analyses. These analyses rigorously tested the valuation's sensitivity to variations in the discount rate and growth rate (by 0.1 percentage points), examining the share price's responsiveness to changes in growth, corporate tax rate, and key macroeconomic factors, such as the risk-free rate, country risk premium, and cost of traded debt. The resulting estimated share price of $93.06 reflects a 1.35% decline from November 24, 2023, value of $94.34, supporting the thesis's recommendation to Hold PMI shares. Furthermore, a comparative assessment with Barclays' valuation reveals contrasting forecasts for PMI, highlighting the divergence of perspectives on the company's future trajectory. This comprehensive evaluation aims to provide nuanced insights into PMI's valuation landscape within a complex global economic paradigm, informing potential investment decisions. ; 2022 foi economicamente desafiador, marcado por um aumento das taxas de inflação, lembrando a década de 80, e consequentemente um aumento das taxas de juro. Este cenário gerou obstáculos significativos para a Philip Morris, queda do volume de vendas e subsequente aumento dos custos de produção, refletindo uma queda de 0,6% do resultado líquido em 2022. Esta tese fornece uma avaliação da PMI, recorrendo a diversos modelos de avaliação que têm em conta as ...
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