Evaluation of the Conspicuous EPL Matches for Sponsorships Using Data Envelopment Analysis

The analysis of games data, especially football is a thrilling field. Data Envelopment Analysis (DEA) was applied to find out most conspicuous matches out of 288 matches in the EPL 2019-20 using various inputs and various outputs variables. Total Fouls, Total Yellow Cards, Total Red Cards are taken as inputs variables. Number of Goals Scored, Total Number of Shots, Total Shots on target, Total Corners, Total Plays in Opponent Final Third, Market Value of Squad are taken as outputs variables. There are six matches have been found as most conspicuous. These matches are 41st (Liverpool Vs Newcastle United), 53rd (Manchester City Vs Watford), 68th (Everton Vs Manchester City), 91st (Leicester City Vs Southampton FC), 131st (Manchester City Vs Newcastle United) and 270th (Liverpool Vs West Ham). These results not only show the most conspicuous matches but also help to make financial decision for sponsorships. Most attractive matches bring more spectators.