Management of enterprise price politics

The subject of the study is the theoretical and methodological foundations of organizational and economic approaches to the processes of managing the company’s price policy. The purpose of the study is a comprehensive theoretical and practical substantiation of the essence of the process of managing the enterprise’s price policy and the functional assignment of the price, to carry out an analysis of the processes of formation and use of prices in the enterprise, and to justify measures to increase the effectiveness of the management of the price policy. Research methods. The article uses general scientific and special research methods, while processing and analyzing information traditional methods and techniques of economic analysis and planning and forecasting (graphic, tabular, comparison, index, vertical, horizontal, coefficient methods, etc.) were used. Results of work. The article highlights the essence of the content and characteristics of the enterprise’s price policy management process. In the process of establishing market relations in Ukraine, issues related to the management of the company’s price policy are of important practical importance. Based on this, the issue of researching the financial foundations of managing the enterprise’s price policy and stabilizing the enterprise’s activity is important to ensure its further work. The authors provide a description of the process of managing the enterprise’s price policy, the author’s view on the need to increase its importance in the effective operation of the enterprise is presented.Thus, it can be argued that the process of forming the company’s price policy is very complex and multifaceted and requires, first of all, the necessary control over the implementation of the company’s price strategy and consideration of all factors that can influence the implementation of this process. Field of application of results. Economics and management of the national economy at the macroeconomic and microeconomic levels, enterprise finance, financial management, ...