Espelho, espelho meu, eu sou bela?: estudando sobre jovens mulheres negras, discurso estético, mídia e identidade. ; Mirror, my mirror, am I beautiful?: studying about young black women, aesthetic discourse, media and identity.

In the present study, I intend to analyse the impact of the hegemonic aesthetic discourse concerning young black women, who live and study in the city of Pelotas, located in the southern half of Rio Grande do Sul state, based on the approach of this discourse in the media productions in general, considering the identitary process of these young women. In order to do so, I chose the qualitative methodology, gathering bibliographic research and reports from people. As a tool for the paper, I put in doubt the themes media, race, identity and gender, using mainly as theoretical reference the experiment of enunciations between the proposals of Michel Foucault and of the Cultural Studies, with a highlight for the thoughts of Stuart Hall, as well as the Feminist Studies and the Black Studies. Among the findings I noticed that there is a tendency of imprisonment of female black characters, as well as black women, in a territory of subalternity, which is somehow institutionalized and is little contested. The context of the place of the study, on the other hand, was noticed as submersed in a policy of subjectivity which denies the presence-existence of the black population, from the maintenance of the colonial subjectivity and the re-alimentation of the whitening disposal. However, even though the talk of some of the students lead to a whitened aesthetic ideal, at the same time it also shows that such young women deny what is not a mirror. They identify the hegemonic/media aesthetic discourse immediately acknowledging the absence of images of black people, affirming that they do not know the reason for this to happen and mention that in this universe, in which most women are white, they still almost exclusively pick black women as their ideal standard of beauty. It is also highlighted in the research, tensions concerning ethnic-racial and gender (and social class) questions, which I consider relevant the ones connected to the economy of affection. It seems the mirror is broken. ; No presente estudo, proponho-me a analisar ...