The influence of knowledge and sociodemographic characteristics on studentsʼ attitudes towards organic food ; Utjecaj znanja i sociodemografskih obilježja na stavove studenata prema organskoj hrani

Attitudes towards organic food significantly influence making of purchase decisions. Therefore, knowledge of the ways in which these attitudes are formed is very important. In this study, we examined how subjective and objective knowledge, gender, place of growing up and kind of studentsʼ study of six faculties of University of Zagreb influence attitudes towards organic food. The results of the research indicated that there was a significant relation only between objective knowledge and studentsʼ attitude about price of organic food. ; Stavovi o organskoj hrani znaĉajno utjeĉu na donošenja kupovnih odluka. Zato je poznavanje naĉina na koji se ovi stavovi formiraju vrlo važno. U ovom istraživanju ispitali smo kako subjektivno i objektivno znanje, te spol, mjesto odrastanja i vrsta studija kod studenata šest fakulteta Zagrebaĉkog sveuĉilišta utjeĉu na stavove o organskoj hrani. UtvrĊena je statistiĉki znaĉajna povezanost samo izmeĊu objektivnog znanja i stava studenata o cijeni organske hrane.