Identifying a Comprehensive Theoretical Picture of Blue Ocean Strategy

Considering the growing concerns about the blue ocean strategy, this paper presents textual findings in a conceptual background history. In particular, it brings various definitions to the concept. The purpose of this paper is to provide readers with some key terms that are relevant to BOS (Blue Ocean Strategy). In addition to introducing some of the debates on the concept. Also, presenting the experiences of Companies in applying the blue ocean strategy as the proposed new niches of enterprises apart from the competition. This paper deals with the blue ocean strategy as a new direction for organizations to rely on innovation to create customer value.