标准化汉语在泰中进出口贸易中的应用 ——以金黄公司塑料进出口贸易为例 ; AN APPLICATION OF STANDARDIZED CHINESE IN IMPORT AND EXPORT BUSINESS OF THAILAND :A CASE STUDY OF IMPORT AND EXPORT TRANSACTION OF PIPATTANAKIJ TRADING COMPANY

本文章以金黄塑料进出口贸易公司为调研对象，从泰中塑料进出口的发展现状，泰中塑料进出 口贸易中的贸易术语使用情况，商业汉语作为贸易术语在泰中贸易中的使用情况三个方面尝试进行 研究。研究结果显示： 1.)伴随中国-东盟自贸区的发展，泰国与中国之间的贸易额也逐年攀升，据 海关数据统计， 2015 中国与泰国双边贸易，较 2014 年同期增长 3.9％。 2016 年 1-6 月泰国与中国 双边货物进出口，其中塑料橡胶是泰国对中国出口的第一大重要商品， 1-6 月出口占泰国对中国出 口总额的 27.7%。从上述数据可以看出，对中国的进出口贸易是泰国对外贸易的重要组成部分。 2.) 若通过提前确定标准，可以减少双方因语言歧义带来的摩擦，在处理投诉方面可以得到更高效，提 高客户体验，加深双方的信任。 3.）可以通过有效的语言沟通进行调节，避免产生高额的司法成本 和沟通过程。国际贸易中的沟通成本是非常高昂的，减少为避免因可能出现的国际诉讼而主动放弃 贸易关系带来的经济损失。最后，本文为金黄塑料进出口贸易公司提高商务汉语应用水平提出了几 条建议：一是政府上，应该加强泰国汉语水平的教育和商务汉语人才的培养；二是在企业上，企业 要提倡员工学习汉语，提供并加强商务汉语的培养；三是在员工自身上，员工应花更多的时间和精 力多学多用汉语并了解中国文化和礼仪习俗。 ; From the current situation of the development of China plastic import and export, import and export trade between Thailand and China plastics trade terms used in Chinese as a commercial, trade terms used in Thailand Trade in three aspects to research the research results show that: 1.) with the development of Chinese ASEAN Free Trade Area, the volume of trade between Thailand and Chinese also increased year by year, according to customs statistics, in 2015 January to December, China and Thailand bilateral trade that has grown 3.9% over the same period. This shows that China's import and export trade is an important part of Thailand's foreign trade. 2.) if the standard is determined in advance, it can reduce the friction caused by the language ambiguity. In dealing with complaints, it can be more efficient, improve customer experience and deepen the trust of both sides. 3.) Can be adjusted through effective language communication to avoid high judicial costs and communication process. The cost of communication in international trade is very high, reducing the economic losses of voluntarily giving up trade relations in order to avoid possible international lawsuits. Finally, the golden plastic import and export trading company puts forward several suggestions on improving the application level of business Chinese: one is the government, should strengthen the cultivation of Thailand Chinese education and business Chinese talents; two is the ...