Image-fiction as an action strategy for possible worlds ; L’Image-fiction comme stratégie d’action pour des mondes possibles ; A imagem-ficção como estratégia de ação para mundos possíveis

International audience ; In this article, an application of the theories of possible worlds in the study of the image and its effects is proposed. After a brief introduction to this theoretical universe, we move on to the context of visual arts, in which there are not many published works on the subject. A notion of “ways of worldmaking” is developed, which emerges from an active image-fiction, established by the “fingere” of the artist. The attitude of self-denunciation of this image allows the viewer to find evidence of its manipulated quality, which ultimately allows for a cognitive change in relation to the constructions and changes that we can make in our so-called real world. After a case study, it is concluded that, like the image, reality is a manipulable matter, and the understanding of this opens up paths for the construction of new contexts in the present. ; Dans cet article, on propose une application des théories des mondes possibles dans l'étude de l'image et de ses effets. Après une brève introduction à cet univers théorique, on passe au contexte des arts visuels, dans lequel il n'y a pas beaucoup d’ouvrages publiés sur ce sujet. On développe l'idée d'une pensée des manières de faire monde, qui émerge d'une image-fiction active, instaurée par le "fingere". L'attitude d’auto-dénonciation de cette image permet au spectateur de trouver des pistes de sa qualité manipulée, ce qui permet un changement cognitif par rapport aux constructions et aux changements que nous pouvons réaliser dans notre monde dit réel. Après une étude de cas, on conclut que, comme l'image, la réalité est matière manipulable, et la compréhension de cela ouvre des voies à la construction de nouveaux contextes collectifs. ; Neste artigo, propõe-se uma aplicação das teorias dos mundos possíveis no estudo da imagem e de seus efeitos. Após uma breve introdução a esse universo teórico, passa-se para o contexto das artes visuais, no qual não existem ainda muitos trabalhos publicados a respeito. Desenvolve-se um pensamento dos modos de ...