Miljömässigt hållbar last mile delivery i e-handelsbranschen : En fallstudie av Nordicfeel ; Environmentally Sustainable Last Mile Delivery in the E-commerce Industry

Background: Nordicfeel is a leading e-commerce company in the beauty industry. The e-commerce market plays a central role in maintaining and developing strategies aligned with environmental sustainability, particularly in last mile delivery. Currently, Nordicfeel outsources its last mile delivery to external logistics companies, which consequently have the responsibility to implement innovative and environmentally friendly solutions to reduce environmental impact and attract an increasingly environmentally conscious customer base. Purpose: The purpose is to identify deficiency in Nordicfeel´s current process of selecting freight companies. Subsequently, improvement proposals for the identified deficiencies will be formulated, based on environmental sustainability. Method: This study employs a qualitative case study approach. Pattern matching has been utilized as the method of analysis. Drawing on a theoretical framework and the sustainability reports of freight companies, a template for supplier assessment has been developed. Results: After the study, various deficiencies were unveiled within Nordicfeel's sustainability framework: multifarious freight partnerships, ambiguities in delineating the sustainability paradigm, a conspicuous absence of proactive initiatives, and the collaboration with Bring Three of these deficiencies underwent an analysis, culminating in proposed remedial strategies. The findings advocate for Nordicfeel to streamline its network of freight partners, proactively instigate sustainability initiatives and impose environmental sustainability requirements on Bring. ; Bakgrund: Nordicfeel är ett ledande e-handelsföretag inom skönhetsbranschen. E-handelsmarknaden har en central roll i att upprätthålla och utveckla strategier i linje med miljömässig hållbarhet, särskilt inom last mile delivery. För närvarande outsourcar Nordicfeel sin last mile delivery till externa fraktbolag, som därmed har ett ansvar att arbeta med innovativa och miljövänliga fraktlösningar för att minska miljöpåverkan och ...