KEKUATAN KOMUNIKASI MEDIA LEMBAGA PENYIARAN PUBLIK LOKAL (LPPL) RADIO DALAM PELESTARIAN BUDAYA DAN KEARIFAN LOKAL PADA LEMBAGA PENYIARAN PUBLIK LOKAL (LPPL) RADIO MAHARDHIKA FM BLITAR

There is a changing from Regional Government Special Radio (RKPD) become Institution of Local Public Broadcasting (LPPL) make Radio Mahardhika FM Blitar provides broadcasting events that independent, netral, uncomercial and gives functions such as information services, education, healthy, entertainment, control and sosial cultural unity, also local cultural preservataion. To face global era today LPPL Radio Mahardhika FM Blitar becomes communication media that has a care to increase local wisdom for cultural aspects. The basic of this changing is the Javanesse cultural and local wisdom values have pushed particulary for young generations. Answering these problems LPPL Radio Mahardhika FM make a lot events such as lesehen Mahardhika, Dagelan, Gojekan, Wayang Kulit and Biola (Bingkisan Keroncong dan Langgam). Media and Society as functionally is a description for media has a power to influence community life aspect. In a reality LPPL in society represents alternative media proposition to describe condition between community and LPPL. This media has a flexible role to Javanesse Cultural preservation and local wisdom values. Keywords: Institution of Local Public Broadcasting (LPPL) Radio, Javanesse Cultural preservation, Local wisdom values.