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The creative business model canvas as a tool for entrepreneurship education

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • Contributors:
      Chova L, Gomez; Martinez A, Lopez; Torres I, Candel
    • بيانات النشر:
      IATED Academy
    • الموضوع:
      2019
    • Collection:
      Queensland University of Technology: QUT ePrints
    • نبذة مختصرة :
      The inclusion of business curricula into creative industries undergraduate programs has been steadily increasing as educators recognise the need to prepare creative industries students for micro business, freelance and start-up graduation outcomes. One of the challenges facing the inclusion of business studies in the creative industries is the need to make business principles and practices applicable to creative practitioners. The Creative Business Model Canvas is the outcome of a three-year study which sought to adapt a popular business modelling tool for the creative industries. While the Creative Business Model Canvas has been used successfully in individual coaching sessions outside of the university context, the use of it in larger workshops as a method of teaching business modelling in the creative industries, until now, has not been investigated. This paper is a reflection on the use of the Creative Business Model Canvas as a tool for entrepreneurship education within the creative incubator environment.
    • File Description:
      application/vnd.openxmlformats-officedocument.wordprocessingml.document
    • Relation:
      https://eprints.qut.edu.au/197045/1/911.docx; https://iated.org/concrete3/paper_detail.php?paper_id=76501; Carter, Michelle & Carter, Chris (2019) The creative business model canvas as a tool for entrepreneurship education. In Chova L, Gomez, Martinez A, Lopez, & Torres I, Candel (Eds.) 12th International Conference of Education, Research and Innovation (ICERI2019): Conference Proceedings. IATED Academy, Spain, pp. 3540-3544.; https://eprints.qut.edu.au/197045/; Creative Industries Faculty; Creative Lab
    • Rights:
      free_to_read ; CopyrightOwner{2019 [please consult the author]}CopyrightOwner ; This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au
    • الرقم المعرف:
      edsbas.5A0F7A27