The Application of Unified Theory of Acceptance and Use of Technology 2 Model to Analyze Factors Influencing Continuance Intention of Linkaja E-Wallet Adoption in Indonesia

The aim of this study is to apply unified theory of acceptance and use of technology 2 (UTAUT2) to determine factors influencing adaptation and use of e-wallet LinkAja. This research applied a quantitative approach with purposive sampling techniques. The data collecting method used throughout this research was by distributing online questionnaire to respondents at the age of 15 – 64 years old that were already familiar with the LinkAja mobile application. The data analysis technique in this study applied structural equation modeling (SEM) operated by using SmartPLS. The result of this study indicates that there are five factors in the modified UTAUT2 model which proved to influence behavioral intention in the adaptation of the use of the LinkAja application namely social influence, facilitating conditions, hedonic and habits and behavioral intention. Meanwhile, variables such as Performance Expectancy, Effort Expectancy, Facilitating Condition, and Price Saving Orientation did not show any influence on the adaptation of the use of the LinkAja mobile application.