FOODIE BEHAVIOURS AND CHARACTERISTICS: A CASE STUDY OF INDONESIAN MILLENNIAL TOURISTS ; PERILAKU DAN KARAKTERISTIK FOODIE: STUDI KASUS WISATAWAN MILENIAL INDONESIA

Millennial travellers currently constitute the largest demographic segment of the Indonesian tourism business. Understanding the factors that influence tourists' decisions in choosing their locations is crucial for tourism stakeholders when establishing effective tourism marketing strategies. Identifying these characteristics enables stakeholders to concentrate on developing marketing strategies that cater to consumer needs, hence increasing the likelihood of domestic tourists selecting tourism locations. Culinary tourism is a fast increasing form of special interest tourism. The purpose of this study was to investigate the gastronomic preferences and habits of millennial visitors on culinary excursions. The research employed a quantitative methodology, utilising a sample of 115 participants who belonged to the millennial demographic. The data collection method was the distribution of an online questionnaire. The employed method of data analysis is quantitative descriptive statistics. The findings of this study indicate that the culinary preferences and choices of millennial visitors are influenced by various elements, with psychological, personal, social, and cultural factors being the most significant contributors. This research can serve as a valuable resource for the government and destination management in the development of culinary tourist destinations. In addition, this research can serve as a foundation for product creation and marketing strategies for culinary businesses in various destinations. ; Fenomena yang terjadi saat ini adalah wisatawan milenial adalah pasar terbesar pariwisata Indonesia. Faktor-faktor yang mendukung keputusan wisatawan untuk menentukan destinasi wisata menjadi penting bagi pemangku kepentingan pariwisata dalam rangka penyusunan strategi pemasaran pariwisata. Apabila stakeholders mampu mengidentifikasi faktor-faktor tersebut, maka akan lebih mudah untuk fokus pada perencanaan strategi pemasaran yang sesuai dengan kebutuhan konsumen, sehingga destinasi wisata memiliki ...