Adoption of a Short-Term (4-Week) Vegan Diet as Part of ‘Veganuary’ Significantly Reduces Saturated Fatty Acid (SFA), Cholesterol, B12, and Iodine Intake in Omnivorous Individuals—An Observational Study

Global veganism campaigns like ‘Veganuary’ have gained popularity. We conducted an observational study to assess the impact of a 4-week vegan diet during ‘Veganuary’ on nutrient intake, status, knowledge, and motivations for veganism. Data were collected before and after ‘Veganuary’, using Food Frequency Questionnaires (FFQs) to estimate dietary intake. Micronutrient knowledge and motivation were assessed through questionnaires. A total of 154 UK adults aged 18–60 years (2019: n81; 2020: n73) participated. Groups were vegetarians and omnivores committed to a 4-week vegan diet during ‘Veganuary’. Control groups were vegans and omnivores who did not transition. Short-term vegan diets significantly decreased intake of iodine, B12, cholesterol, and saturated fatty acids (SFAs) in omnivores. Micronutrient knowledge was low, and motivation for veganism varied. Short-term vegan diets reduce macro- and micronutrient intake in omnivores. Veganuary participants could benefit from nutritional guidance or supplementation. Attention is required for UK micronutrient intake and knowledge. Motivations for vegan pledges may influence diets, warranting further research.