Ekonomija nestašice: proizvodnja, distribucija i potrošnja odeće u socijalističkoj Jugoslaviji u doba dirigovane ekonomije (1945-1991) ; Shortage Economy: Production, Distribution and Consumption of Clothes in Socialist Yugoslavia in the Time of Command Economy (1945–1951) ; Économie de la pénurie: production, distribution et consommation des vêtements dans la Yougoslavie socialiste au temps de l’économie dirigée (1945–1951)

Polazeći od koncepta „socijalnog života stvari” Ardžuna Apaduraja u radu se razmatra „ukupan put” odevnih predmeta od proizvodnje, preko distribucije do potrošnje u posleratnoj Jugoslaviji. Iako je racionalisanje odeće i obuće bilo uslovljeno ratnim razaranjima i njihovom nedovoljnom proizvodnjom usled zvaničnog favorizovanja teške industrije, najveći deo frustracija potrošača bio je rezultat strukturalnih karakteristika komandne ekonomije. Poređenjem sa literaturom o kulturi oskudice u ostalim socijalističkim zemljama, nastojaćemo da otkrijemo anomalije proizvodnog i distributivnog sistema, kontradikcije između proklamovanih ideoloških ciljeva i svakodnevnih praksi, (ne)skrivena nezadovoljstva građana uslovljena stalnom potragom za adekvatnom odećom, te značaj socijalnih veza za proces kupovine. Izvore podataka o birokratskom planiranju i specifičnim neravnotežama ugrađenim u sistem predstavljaće novinski tekstovi i karikature. ; Starting from the concept of the “social life of things” proposed by Arjun Appadurai, the paper considers the “journey” of clothing items from production, through distribution to consumption in post-war Yugoslavia. Even though the rationing of clothing and footwear was caused by the destruction of war and subsequent insufficient production of these items due to the official favoring of heavy industry, the major part of consumers’ frustration was the result of structural characteristics of the command economy. Through comparison with the literature on the economy of scarcity in other socialist countries, we will strive to uncover the anomalies of the production and distribution systems, contradictions between the proclaimed ideological goals and everyday practices, the (non)hidden discontent of the citizens caused by the constant search for clothes that fit, as well as the importance of social bonds for the process of purchasing. The sources of data on bureaucratic planning and specific imbalances built into the system will be news articles and caricatures. ; Partant du concept de la ...