Green Consumer Behavior towards Green Products

Climate change, operated by environmental pollution and the use of hazardous products, is affecting lives globally. Green products help to minimize environmental pollution and support sustainable lifecycles. This study focuses on consumer behavior toward green products, analyzing awareness, willingness to pay, and perceptions. It is concluded that while consumers are aware of and have a positive attitude towards green products, high costs, and limited availability hinder regular use. Affordable pricing and easier access are the keys to increasing adoption.