Prenova celostne grafične podobe podjetja ; New corporate identity

Diplomsko delo, v katerem smo preučili spremembo grafične podobe, je razdeljeno na uvodni in glavni del ter na koncu še na sklep. Po uvodnem delu je predstavljena teorija, v kateri so razloženi pojmi, povezani s celostno grafično podobo. Nato smo se v diplomskem delu osredotočili na dejavnike, ki vplivajo na preznamčenje, na dogodke ali procese in ki so pomembni za ponovno oblikovanje identitete. Na primeru podjetja A1 Slovenija smo v nadaljevanju analizirali proces preznamčenja. Temu sledi opis sedanjega logotipa in njegove glavne značilnosti, kot so barva, tipografija in uporaba logotipa. V zadnjem delu smo prikazali poslovna komunikacijska sredstva podjetja. ; The thesis in which the alteration of graphical image has been analysed is divided into introductory, main, and closing part. The theory is introduced after the introductory part. It elaborates on terms referred to overall graphical image. The thesis then focuses on factors which affect rebranding, events or procedures significant for reshaping of identity. The process of rebranding is analysed in the continuation taking company A1 Slovenija as an example. Moreover, the description of the current logo and its main attributes, such as colour, typography and usage of the logo are included. The conclusion displays business communication assets of the company.