The effect of love of nature and environmental concern on green purchasing behaviour

Green consumer behaviours play a significant role in the sustainability of natural resources. In this regard, pre-service science teachers are a key demographic to focus on, in addition to being young consumers themselves. Becausethey will introduce their future students to pro-environmental behaviour. Therefore, this study aimed to explore the effect of love of nature (with the following sub-dimensions: passion for nature (PN), intimacy with nature (IN), and commitment to nature (CN)) and environmental concern (EnC) on green purchasing behaviour (GPB), using a multidisciplinary perspective. In addition to this, the effect of love of nature on EnC was investigated.,. The participants of this study were 228 pre-service science teachers enrolled in freshman, sophomore, junior, and senior years. Data was collected using a questionnaire form with four parts which were demographic form, Love of Nature, Environmental Concern and Green Purchasing Behaviour Scales. Cronbach’s alpha and correlation coefficients and descriptive statistics were calculated and simple and multiple linear regression analysis and confirmatory factor analysises were also performed using SPSS 24 and MPLUS8 programs. Based on the analyses, it was found that IN had positive significant effects on EnC and GPB, CN had positive significant effects on EnC, and EnC had positive significant effects on GPB.