Desenvolvimento de vídeos curtos como estratégia de educação alimentar e nutricional para promoção da culinária doméstica ; Development of short videos as a food and nutrition education strategy to promote home cooking

Introduction: Guidelines for adequate and healthy nutrition emphasize the importance of home cooking for its promotion. Educational videos have been used as strategies for food and nutrition education and show promise for addressing home cooking. Objective: To present the methodological process of constructing the web series "Cidinha dá Jeito" ("Cidinha Makes It Work")and to analyze the convergence of the episode contents with Brazilian dietary guidelines and the Conceptual Model of Cooking Autonomy (CMCA). Methods: In the first phase, the web series development, six steps were conducted: choosing the conceptual foundations; defining the target audience; preliminary development of themes and video content; listening workshops; systematization of contributions, final version of the themes and content and development of the scripts; and defining the virtual platform for dissemination and video production. In the second phase, the convergence of the episode contents with the dietary guidelines and the CMCA was analyzed. Results: After four listening workshops with the target audience and specialists, a web series comprising 21 episodes with communication accessibility resources was developed, each episode lasting up to seven minutes, with low-income families and users of the Unified Health System as the primary audience. In April 2024, the web series recorded 20,773 views on the YouTube® channel. The content of the Brazilian dietary guidelines and the CMCA permeates all episodes. Conclusion: The web series, with its potential for broad reach and advancements in accessibility, aims to acknowledge the complexity of cooking and support the implementation of recommendations for adequate and healthy eating. ; Introdução: Documentos orientadores de alimentação adequada e saudável destacam a importância da culinária doméstica para sua promoção. Vídeos educativos vêm sendo utilizados como estratégias de educação alimentar e nutricional e são promissores para a abordagem da culinária doméstica. Objetivo: Apresentar o ...