Consumer preferences, cultural product types, and the export potential of cultural industries in small countries

"This paper challenges the assumption that, while the production of cultural goods and services is still locally specific and culturally informed, cultural consumption has become globalized. It argues that consumers generally require some degree of cultural knowledge or cultural affinity with cultural products in order to understand and appreciate them. Thecognitive distance between producer and consumer should therefore not be too great. This implies that producers from areas that take up a .