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e-voicing an opinion on a brand

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • Contributors:
      Hommes et management en société / Humans and management in society (Humanis); Université de Strasbourg (UNISTRA)-École de Management de Strasbourg = EM Strasbourg Business School (EM Strasbourg); Laboratoire d'Economie et de Gestion (LEG); Université de Bourgogne (UB)-Centre National de la Recherche Scientifique (CNRS)
    • بيانات النشر:
      HAL CCSD
    • الموضوع:
      2011
    • Collection:
      Université de Bourgogne (UB): HAL
    • الموضوع:
      Strasbourg; France
    • نبذة مختصرة :
      The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.
    • Relation:
      hal-00600695; https://hal.science/hal-00600695; https://hal.science/hal-00600695/document; https://hal.science/hal-00600695/file/Roederer_Filser_KIT_EM_Workshop.pdf
    • Rights:
      info:eu-repo/semantics/OpenAccess
    • الرقم المعرف:
      edsbas.28BF7D8B