نبذة مختصرة : The human need to learn to swim to get around in the water with a weightlessness that allows our body to relax, reducing muscle tension that causes us to stressful daily life. Hence the idea of installing a swimming school in El Batàn area it is located in the northern center of the city of Quito which houses much of the commercial sector, businesses and homes. Author is extensive experience in teaching swimming instructor and director of swimming schools in addition to the studies conducted in finance has been gained the knowledge necessary to form a company that is targeting a playful approach and psychomotor development of the intellect. Swimming is a sport that can be practiced from an early age helps develop the children is cognitive and motor skills is also recommended therapeutically, the swimming school will focus on teaching baby is children, youth and adults with a ludic methodology and personalized. The company formed to children and youth in this discipline by helping them achieve their goals and further sports development will promote the sport in adulthood and help to a better development of babies with water stimulation. Were used as the survey methods to develop the market study, where we define the niche we want to reach, the study will provide technical know as service and maintenance of facilities in a technical way. We will address strategies, marketing, etc. And we will focus on the financial study that is the basis of the project, ensuring that the project is profitable. ; La necesidad del ser humano de aprender a nadar para movilizarse en el agua con una ingravidez que permite que nuestro cuerpo se relaje, reduciendo las tensiones musculares que nos provoca la estresante vida diaria. De ahí surge la idea de instalar una escuela de natación en el sector el Batán por encontrarse ubicada en el centro norte de la ciudad de quito donde se ubica gran parte del sector comercial, empresas y viviendas. La amplia experiencia del autor en enseñanza de la natación como instructor y director de ...
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