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Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • الموضوع:
      2020
    • Collection:
      Cyprus University of Technology: Ktisis Institutional Repository / Τεχνολογικό Πανεπιστήμιο Κύπρου: Κτίσις
    • نبذة مختصرة :
      This study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed.
    • File Description:
      pdf
    • Relation:
      Global Marketing Conference, 2020, 5-8 November, Seoul, Republic of Korea; https://hdl.handle.net/20.500.14279/27513
    • Rights:
      open
    • الرقم المعرف:
      edsbas.1A8B77F3