نبذة مختصرة : The article examines the cause-and-effect moments of the entry of culture as a universal process and the result of human creative activity into the zone of non-classical ambivalence. In such a situation, in a reforming society that changes the traditional conditions of work, life, and leisure of citizens, not only signs of sociocultural progress are recorded, but also symptoms of a similar regression. The latter are explained by the appearance of their antipodes — negative intentions — in the arsenal of modern culture, along with the positive intentions inherent in it towards nature, personality and the social environment. The manifestation of negative intentions is determined by the large-scale costs of the process of globalization of the world, when a culture that falls into captivity of globalists, losing its socio-essential monism, undergoes a two-valued functional metamorphosis — a structure-destructive force is added to its structure-creating force.Social dualism, artificially instilled in culture, expands and deepens the phenomenon of civilizational confrontation, which takes on the nature of a cold and hot «war of the worlds» with the expansion of the leading countries in the process of globalization of their way of life into the everyday life of outsider countries. This aggressive tendency promotes the use of borrowed models of management, education, and upbringing in politics, economics, and culture by subjects of the “catching up civilization†and, as a rule, leads to negative results. In order to avoid such risks, it is advised to establish in Russian society such a system for managing the work, life, and leisure of citizens, all elements of which from top to bottom are permeated with a soil (mental) culture of Eurasian nature. To determine the signs of ambivalence in the cultural process, two value measures are proposed — positive and negative axiomarkers. ; Ð’ Ñтатье раÑÑматриваютÑÑ Ð¿Ñ€Ð¸Ñ‡Ð¸Ð½Ð½Ð¾-ÑледÑтвенные моменты Ð²Ñ…Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ...
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