Formulation and analysis of the normativity problem in ontogeny

We perform a theoretical analysis of the nature and essence of person normativity on the basis of philosophical, psychological and socio-psychological research on regulatory issues. We analyzeapproaches to the issue of normativity within psychology and related disciplines in the ontogenetic context. We reveal features of behavioral manifestations of a person’s normativity in the process of ontogenesis from early childhood through adolescence. We analyze the structure of the normativity during adolescence, which includes three levels: cognitive, emotional and behavioral. It is emphasized that the provision of normative adolescent behavior formation is key to their understanding, perception, emotional response and adequate solutions ofnormative tasks. We draw the conclusion that "normativity" isa personality characteristic that reflects the process of development of social norms and serving as a necessary condition for the existence of personality in ontogeny.