نبذة مختصرة : Zavarovalništvo je ena pomembnejših in uspešnejših gospodarskih dejavnosti v državi. Je dejavnost, ki je na trgu izpostavljena izredno močni konkurenci, saj se nenehno pojavljajo novi konkurenti, ki vstopajo v boj za delež trga. Življenjsko zavarovanje je oblika osebnega zavarovanja, ki se nanaša na zavarovanje za nevarnosti, ki pretijo človeku, njegovemu življenju in njegovi integriteti. Vendar pa življenjsko zavarovanje ne predstavlja samo zavarovanja, pač pa je to tudi ena najbolj dovršenih oblik dolgoročnega varčevanja prebivalstva. Namen diplomskega seminarja je prikazati vse vrste življenjskih zavarovanj, analizirati slovenski zavarovalni trg ter tržne deleže posameznih zavarovalnic ter pregledati ponudbo življenjskih zavarovanj, še posebej ponudbo Zavarovalnice Maribor. Insurance is one of the most important and successful economic activities in the state. It is an activity that is extremely heavily influenced by competition because new companies are always emerging and struggling for their market share. Life insurance is a form of personal insurance, which refers to insurance for the risks that threaten human life and his integrity. However, life insurance is not only a guarantee, but it is also one of the most sophisticated forms of long-term savings of the population. The purpose of the graduate work is to present all types of life insurance, analyze Slovenian insurance market and the market share of individual insurance and to review the offer life insurance, particularly how it is offered by the insurance agency Maribor.
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