TOURISM AND MANAGEMENT - A CHALLENGE FOR WOMEN

The tourist trade and tourism management represent a special challenge to women. If this is the century of tourism, and if this is the time of “pink-collars” in management, that is, an invasion of female managers, then the domination of women in this industry can truly be expected. The authors point to numerous trends in tourism development that women have successfully embraced. Inevitable questions arise in the Balkan region: Is there a fear of strong women? What is the business style of female managers and what advantages do female managers have over their male counterparts? The authors seek the answers to these and other questions through case studies.
Turistička djelatnost i menadžment predstavljaju poseban izazov za žene. Ako je prema očekivanjima ovo stoljeće – stoljeće turizma, a u menadžmentu vrijeme “ružičastih” kragni tj. najezda žena menadžera, onda se s pravom očekuje njihova dominacija baš u ovoj djelatnosti. Autori stoga ukazuju na mnogobrojne trendove u razvoju turizma koje s uspjehom riješavaju žene. Neizbežna pitanja za Balkan, pritom, su: postoji li strah od jakih žena; kakav je poslovni stil žene menadžera i koje su prednosti žene – menadžera u odnosu na muškarca. Odgovore na ova pitanja, ali i neka druga autori su pokušali dobiti i preko studije slučaja.