Ethical Consumerism: Gig Economy’s Road Ahead

This article brings to light the plight of the Indian gig workers in the ride-hailing economy who are termed as “partners” of the firm. It explains their distress of dwindling incomes, poor social security, and struggle of everyday survival once the pandemic hit the country. The focus shifts towards the labour reforms of 2020 and how it contributes to their upliftment. Areas of improvement, possible loopholes, and ways to enhance female driver participation have also been suggested. The chapter, lastly, talks about the role of stakeholders, especially consumers through ethical consumerism. It suggests providing optional higher surges and more personalization to them, while calling for greater coordination and awareness between stakeholders to improve the livelihood of these workers.