Yerel Tekstil ve Hazır Giyim İşletmelerinin Orijinal Marka Üretim Düzeyi ve İhracat Performanslarında Orijinal Tasarım Üretiminin Rolü: Çorum Tekstil Sektörü'deki İşletmelere Yönelik Bir Uygulama

The Role of Original Design Manufacturing in the Export Performance and the Original Brand Manufacturing of Local Textile and Garment Enterprise’s: A Case Study for Enterprises in the Corum Textile Sector The purpose of the study is to evaluation the relationship between the realization levels of original design manufacturing of the enterprises operating in the textile and garment sector of Corum and the original brand manufacturing and export performances of them. The main mass of the study is determined as 23 enterprises operating in the sector and the full count is made. The relationship between the original design manufacturing variables of enterprises and the original brand manufacturing and export performance of them were analyzed by using Multiple Linear Regression Model. From hypotheses developed in accordance with the conceptual model of the study H1, H2, H4, H5, H6, H8 and H9were accepted; H3 and H8 were rejected