Genre forms in the children’s humoristic magazine 'Veselye kartinki': 1990s

The article is included in the circle of studies related to the study of genre characteristics of texts. The relevance of the study is determined by the changeable nature of speech genres, each of which contains traditional (archaic) genre-forming features, as well as new, changing ones. The aim of the undertaken research was to consider genre forms and features in the children’s comic magazine “Veselye Kartinki”. Issues of the period from 1985 to 1999 were selected as the research material. From the point of view of genre forms, the analyzed issues of the magazines are divided into two groups. The first group includes issues of the magazine with traditional genre forms (for example, the club of funny people, true stories in pictures, riddles, fairy tales, etc.); the second group includes issues of the magazine with “new” genre forms that appeared in the magazine during the 1990s (for example, biblical legends, a short horoscope, children’s jokes, instructive stories, advertising texts, etc.). The article notes that the so-called “new” genre forms could exist as independent genre forms outside the issues of the magazine “Veselye Kartinki”: in “adult” literature and in literature created for children. During the analysis of the material, essential genre characteristics of the magazine “Veselye Kartinki” were discovered, which include creolization, visualization and polycode.