Strategies of Ice and Snow Tourism to Optimize Ecological Environment and Economic Growth from the Perspective of Sustainable Development

Due to the successful holding of the Winter Olympics, China’s enthusiasm for ice and snow sports has soared, and its enthusiasm for ice and snow tourism has also been further stimulated. At present, most of China’s ice and snow tourism (IST) attractions are concentrated in the three eastern provinces. At the same time, due to the increasingly harsh environment, the natural landscape of IST is also shrinking. Therefore, this paper aims at studying the strategies of IST to optimize the ecological environment and economic growth from the perspective of sustainable development. First of all, this paper makes a certain introduction to the current situation of IST. After that, the current IST resources in China were analyzed, and the three northeastern provinces were taken as the research objects, and the distribution location, traffic conditions, and development trends of IST resources were studied in detail. Then, the autoregressive model is used to fit the tourism resources and tourist growth with the economic growth, and combined with the trend shown by the economic growth model, a strategy for the sustainable development of IST is proposed. The experimental results of this paper prove that the regional system attribute of IST resources and economic growth model is between 3 and 5, and the average is about 3.6, which shows that the growth of tourism resources has a positive correlation with economic growth. Therefore, from the perspective of sustainable development, the economic growth of the IST industry should also focus on the protection and humidity development of natural ice and snow landscapes.