How effective is digital educational content in shaping fertility awareness? An interventional, cross-sectional study

To determine whether exposure to digital educational content affects fertility awareness and attitudes towards fertility preservation treatments?A total of 957 women ages 20 to 45 years participated in this internet-based, interventional, cross-sectional study. A questionnaire assessing knowledge of the reproductive span and attitudes towards fertility preservation treatment was completed by these women before and after exposure to online educational content on ovarian reserve and fertility preservation treatments. Responses before and after exposure to the educational content were compared.Knowledge about female age-related fertility decline improved significantly after exposure to educational content (51.6% vs. 79.6%, p 0.001). Increased willingness to pursue fertility preservation treatments (38.6% vs. 42.9%, p 0.001) and to recommend fertility preservation treatments to friends (55% vs. 65.2%, p 0.001) was observed. Participants who desired to conceive were more positively influenced by the exposure to educational content in their attitudes towards fertility treatments compared to those who do not desire to conceive.Online educational content has the potential to improve fertility awareness and shape a more positive attitude towards fertility preservation treatments for the public.