Analysis of Brand Communication Influence of Professional Sports Clubs Based on Complex System Discrete Model

In recent years, because the complex system discrete model has brought good results in the application of many research directions such as human management analysis, control system prediction, and animal group prediction, how to combine the complex system discrete model with the prediction of enterprise brand communication effect has become a current research hotspot. Based on this, this paper studies the application of the discrete model based on the complex system in sports club to enterprise brand communication and designs a model of the impact of professional sports club on enterprise brand communication based on the SIR model and PSO algorithm. Firstly, this paper analyzes the research status of the impact on enterprise brand communication at home and abroad and optimizes and improves the impact of professional sports clubs on enterprise brand communication and the shortcomings of big data analysis technology in the current research. The complex system discrete model can accurately analyze the enterprise brand communication and conduct big data mining analysis with known professional sports clubs to achieve accurate calculation. The results show that in the process of analyzing the impact of professional sports clubs and enterprise brand communication, the communication mode design of professional sports clubs based on SIR-PSO algorithm can not only effectively deal with various complex discrete data evaluated by club users but also analyze and evaluate the impact of professional sports clubs on enterprise brand communication.