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Service quality measurement for omni-channel retail: scale development and validation

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  • معلومة اضافية
    • بيانات النشر:
      Informa UK Limited, 2019.
    • الموضوع:
      2019
    • نبذة مختصرة :
      This study aims to construct a scale for measuring customer-perceived service quality in the context of omni-channel retailing. First, a multidimensional scale is empirically developed for assessin...
    • ISSN:
      1478-3371
      1478-3363
    • الرقم المعرف:
      edsair.doi...........bf4b3ba78ad8a7f3e7b4e23357743086